Honeylove Betsie Larkin, the Honeylove founder, spent years touring the world as a vocalist for some of EDM’s biggest acts. She developed her range of sculptwear as a response to the crowded shapewear market, with high quality materials and stronger control for their customers’ bodies. We developed a new brand look and feel, including hang tags, packaging, illustration and photography, celebrating the wide diversity of the women they cater to, and using the graphic conceit of the curve to amplify the idea.