Launch campaign   When Hutchison Telecom launched a brand new mobile service in the UK, WCRS were tasked with the advertising campaign. The campaign featured the range of emotions expressed on the phone in a simple, reductive way using only the colour orange on black and white photography or a black background. The campaign style we designed, including a specially cut weight of Helvetica Neue, was implemented as the brand identity. 23 years on, it’s still going strong.