20 years 20 slips 2011 marked the 20th anniversary of fashion designer Erica Tanov’s signature and perennial design, The Erica Tanov Slip. To commemorate the occasion, photographer Katy Grannan captured Muriel Maffre, principal ballerina for the San Francisco Ballet, recreating a series of falls or physical “slips.” More product than marketing promotion, these photographs were curated into a folio, available for sale at Erica Tanov stores on both coasts. Inside each signed edition of 200 are the 20 images, carefully reproduced as 13 x 17 individual offset lithographs, plus a folded, limited edition poster featuring original illustrations and gold leaf typography.

Website design Designed to be a mixture of fashion magazine and store, this understated website for the iconic Berkeley designer allowed the distinctive products to be the heroes, while gentle prompts to explore further helped Erica grow her business.