Instant Messaging   Microsoft needed branding and a campaign for their new instant messaging service. Humanising the i of I’m, and using the apostrophe as a speech bubble really brought the brand to life. To promote the fact that every IM their audience sent would generate money for charities of their choice, we developed a poster and wild posting campaign. I tasked the copywriter with writing what might have been the world’s longest IM session (25,000 words) and used that to make the headlines. 

Office 2007   This global campaign for the major Office software upgrade used ‘magic hour’ imagery, and a calendar conceit to flag the complete overhaul of the suite.