Contemporary Classics  In keeping with the innovative design of its products, Nest featured the best of contemporary architecture in its social programs. This book collected some of the most stunning homes to showcase its products and cement their perception as leaders in the connected home market.

Nest Pro campaign  This campaign encouraged Nest Pros, the people who install Nest products, to build on the amazing word of mouth from Nest customers to up-sell and cross-sell more products. We used the graphic conceit of architectural blueprints to show Nest products as integral to the fabric of the homes they were installed in. The campaign included mailers and posters to drive further engagement and encourage Pros to enroll in the program.

Developer newsletters  Developers are notoriously impervious to overt marketing, so our communications with them featured a stripped down color palette, iconic illustrations and restrained typography.